January 23, 2024
January 23, 2024
January 23, 2024
RUNNING ON EMPTY (Official Music Video)
RUNNING ON EMPTY (Official Music Video)
RUNNING ON EMPTY (Official Music Video)
Concept & Vision The Running on Empty music video was crafted to visually represent exhaustion, persistence, and the relentless pursuit of a goal. The video’s aesthetic aimed to capture a raw, unfiltered energy, mirroring the emotional weight of the song. Set against the dark backdrop of night, the visuals created a sense of isolation, urgency, and momentum, reinforcing the song’s theme of pushing forward despite exhaustion.
Concept & Vision The Running on Empty music video was crafted to visually represent exhaustion, persistence, and the relentless pursuit of a goal. The video’s aesthetic aimed to capture a raw, unfiltered energy, mirroring the emotional weight of the song. Set against the dark backdrop of night, the visuals created a sense of isolation, urgency, and momentum, reinforcing the song’s theme of pushing forward despite exhaustion.
Concept & Vision The Running on Empty music video was crafted to visually represent exhaustion, persistence, and the relentless pursuit of a goal. The video’s aesthetic aimed to capture a raw, unfiltered energy, mirroring the emotional weight of the song. Set against the dark backdrop of night, the visuals created a sense of isolation, urgency, and momentum, reinforcing the song’s theme of pushing forward despite exhaustion.
Year
Year
Year
Year
2024
Client
Client
Client
Client
Coleman Chustz Music
Category
Category
Category
Category
Portfolio
Product Duration
Product Duration
Product Duration
Product Duration
3 - 4 Weeks
Production Plan & Execution Location
Production Plan & Execution Location
Production Plan & Execution Location
The video was shot at Sardis Lake, leveraging the open, expansive landscape to enhance the feeling of solitude and motion.
Cinematography: A handheld approach was used for a raw, immersive feel, allowing the camera to move fluidly with the action. This technique gave the video a sense of authenticity and intensity.
Lighting & Atmosphere: Filmed at night, the low-light setting added a moody, cinematic quality. Strategic lighting choices created high contrast, playing with shadows and movement to emphasize the emotional tone.
Performance & Visual Storytelling: The video alternated between intimate close-ups and wide, roaming shots, capturing both the personal struggle and the vastness of the journey.
The video was shot at Sardis Lake, leveraging the open, expansive landscape to enhance the feeling of solitude and motion.
Cinematography: A handheld approach was used for a raw, immersive feel, allowing the camera to move fluidly with the action. This technique gave the video a sense of authenticity and intensity.
Lighting & Atmosphere: Filmed at night, the low-light setting added a moody, cinematic quality. Strategic lighting choices created high contrast, playing with shadows and movement to emphasize the emotional tone.
Performance & Visual Storytelling: The video alternated between intimate close-ups and wide, roaming shots, capturing both the personal struggle and the vastness of the journey.
The video was shot at Sardis Lake, leveraging the open, expansive landscape to enhance the feeling of solitude and motion.
Cinematography: A handheld approach was used for a raw, immersive feel, allowing the camera to move fluidly with the action. This technique gave the video a sense of authenticity and intensity.
Lighting & Atmosphere: Filmed at night, the low-light setting added a moody, cinematic quality. Strategic lighting choices created high contrast, playing with shadows and movement to emphasize the emotional tone.
Performance & Visual Storytelling: The video alternated between intimate close-ups and wide, roaming shots, capturing both the personal struggle and the vastness of the journey.
Engagement & Reception
Engagement & Reception
Engagement & Reception
The video quickly gained traction, resonating with fans for its gritty, authentic feel and high-energy pacing.
Streaming & Social Impact: The visual storytelling strengthened the song’s emotional appeal, leading to increased shares, discussions, and boosted streaming numbers.
Authenticity & Aesthetic Praise: Viewers responded positively to the handheld, real-time energy, which made the experience feel more personal and immersive. The Running on Empty music video successfully complemented the song’s intensity, creating an experience that was visually gripping and emotionally compelling. The decision to shoot at Sardis at night with a handheld approach proved to be a defining factor in the video’s raw and impactful execution.
The video quickly gained traction, resonating with fans for its gritty, authentic feel and high-energy pacing.
Streaming & Social Impact: The visual storytelling strengthened the song’s emotional appeal, leading to increased shares, discussions, and boosted streaming numbers.
Authenticity & Aesthetic Praise: Viewers responded positively to the handheld, real-time energy, which made the experience feel more personal and immersive. The Running on Empty music video successfully complemented the song’s intensity, creating an experience that was visually gripping and emotionally compelling. The decision to shoot at Sardis at night with a handheld approach proved to be a defining factor in the video’s raw and impactful execution.
The video quickly gained traction, resonating with fans for its gritty, authentic feel and high-energy pacing.
Streaming & Social Impact: The visual storytelling strengthened the song’s emotional appeal, leading to increased shares, discussions, and boosted streaming numbers.
Authenticity & Aesthetic Praise: Viewers responded positively to the handheld, real-time energy, which made the experience feel more personal and immersive. The Running on Empty music video successfully complemented the song’s intensity, creating an experience that was visually gripping and emotionally compelling. The decision to shoot at Sardis at night with a handheld approach proved to be a defining factor in the video’s raw and impactful execution.
Development
Development
Development
TRMC staff, working alongside the TRMC network of contractors, carefully planned and executed Chustz's vision for the video. We didn't want to stay within the lines, this was his debut song, and our goal was to produce groundbreaking content to support that.
TRMC staff, working alongside the TRMC network of contractors, carefully planned and executed Chustz's vision for the video. We didn't want to stay within the lines, this was his debut song, and our goal was to produce groundbreaking content to support that.
TRMC staff, working alongside the TRMC network of contractors, carefully planned and executed Chustz's vision for the video. We didn't want to stay within the lines, this was his debut song, and our goal was to produce groundbreaking content to support that.
Numbers
Numbers
Numbers
The RUNNING ON EMPTY (Official Music Video) performed well from the start. Released on both TRMC's main channels, and Coleman's new YouTube channel. It gained 10K views in just 7 days, and continues to climb.
On February 26, 2025, Coleman went on WMC-TV to discuss his release and music video with Gina Neely, who then played the music video in its entirety to close out their segment.
The RUNNING ON EMPTY (Official Music Video) performed well from the start. Released on both TRMC's main channels, and Coleman's new YouTube channel. It gained 10K views in just 7 days, and continues to climb.
On February 26, 2025, Coleman went on WMC-TV to discuss his release and music video with Gina Neely, who then played the music video in its entirety to close out their segment.
The RUNNING ON EMPTY (Official Music Video) performed well from the start. Released on both TRMC's main channels, and Coleman's new YouTube channel. It gained 10K views in just 7 days, and continues to climb.
On February 26, 2025, Coleman went on WMC-TV to discuss his release and music video with Gina Neely, who then played the music video in its entirety to close out their segment.
More Works More Works
03
//FAQ
Concerns
Frequently
Asked Questions
01
How does the Custom Video Marketing Package work?
02
How does the Non-Contract Video Package work?
03
What is TRMC’s production workflow?
04
How do you determine the best content strategy for a client?
05
How do you measure the success of video content?
06
What are the asset bundles?
03
//FAQ
Concerns
Frequently
Asked Questions
01
How does the Custom Video Marketing Package work?
02
How does the Non-Contract Video Package work?
03
What is TRMC’s production workflow?
04
How do you determine the best content strategy for a client?
05
How do you measure the success of video content?
06
What are the asset bundles?
03
//FAQ
Concerns
Frequently
Asked Questions
01
How does the Custom Video Marketing Package work?
02
How does the Non-Contract Video Package work?
03
What is TRMC’s production workflow?
04
How do you determine the best content strategy for a client?
05
How do you measure the success of video content?
06
What are the asset bundles?
//FAQ
Concerns
