August 20, 2024
August 20, 2024
August 20, 2024
Star of the Seas | Arriving 2025
Star of the Seas | Arriving 2025
Star of the Seas | Arriving 2025
TRMC was brought in to execute campaigns for the Icon Class of ships in Royal Caribbean Group's newest fleet. The goal was to create enough excitement to generate fully booked ships before they set sail — and we did.
TRMC was brought in to execute campaigns for the Icon Class of ships in Royal Caribbean Group's newest fleet. The goal was to create enough excitement to generate fully booked ships before they set sail — and we did.
TRMC was brought in to execute campaigns for the Icon Class of ships in Royal Caribbean Group's newest fleet. The goal was to create enough excitement to generate fully booked ships before they set sail — and we did.
Year
Year
Year
Year
2024
Client
Client
Client
Client
Royal Caribbean Group
Category
Category
Category
Category
Marketing & Advertising
Product Duration
Product Duration
Product Duration
Product Duration
1.5 Years
The Brand
The Brand
The Brand
Royal Caribbean's Icon of the Seas embodies a bold and innovative identity, positioning itself as the ultimate family vacation destination. The brand emphasizes adventure, luxury, and unforgettable experiences, appealing to multi-generational travelers seeking both excitement and relaxation. The marketing strategy aligns with this vision by using high-energy, motivational music choices, such as Tima Dee’s "Raise Your Vacation Game" and "I Got the Power." These songs reinforce the brand’s message of empowerment, thrill, and next-level vacation experiences, making every ad campaign feel dynamic and exhilarating. The visuals paired with these tracks showcase the adrenaline-pumping water slides, luxurious suites, and lively entertainment, capturing the essence of what sets the Icon Fleet apart from traditional cruise experiences.
Royal Caribbean's Icon of the Seas embodies a bold and innovative identity, positioning itself as the ultimate family vacation destination. The brand emphasizes adventure, luxury, and unforgettable experiences, appealing to multi-generational travelers seeking both excitement and relaxation. The marketing strategy aligns with this vision by using high-energy, motivational music choices, such as Tima Dee’s "Raise Your Vacation Game" and "I Got the Power." These songs reinforce the brand’s message of empowerment, thrill, and next-level vacation experiences, making every ad campaign feel dynamic and exhilarating. The visuals paired with these tracks showcase the adrenaline-pumping water slides, luxurious suites, and lively entertainment, capturing the essence of what sets the Icon Fleet apart from traditional cruise experiences.
Royal Caribbean's Icon of the Seas embodies a bold and innovative identity, positioning itself as the ultimate family vacation destination. The brand emphasizes adventure, luxury, and unforgettable experiences, appealing to multi-generational travelers seeking both excitement and relaxation. The marketing strategy aligns with this vision by using high-energy, motivational music choices, such as Tima Dee’s "Raise Your Vacation Game" and "I Got the Power." These songs reinforce the brand’s message of empowerment, thrill, and next-level vacation experiences, making every ad campaign feel dynamic and exhilarating. The visuals paired with these tracks showcase the adrenaline-pumping water slides, luxurious suites, and lively entertainment, capturing the essence of what sets the Icon Fleet apart from traditional cruise experiences.
The Design
The Design
The Design
The Icon brand design for Royal Caribbean emphasizes a modern, bold, and high-energy aesthetic that reflects the ship’s groundbreaking innovations. The color palette incorporates vibrant blues, deep ocean hues, and bright accent colors, evoking the excitement of adventure at sea. Typography choices are sleek, contemporary, and dynamic, ensuring a balance between elegance and approachability. The use of fluid, wave-like patterns and geometric structures throughout the branding mirrors both the movement of water and the ship’s architectural precision. High-energy motion graphics and fast-paced editing bring the brand to life in digital campaigns, reinforcing the theme of action and exhilaration. Every design element is crafted to reflect the Icon Fleet’s promise of a next-level vacation experience, seamlessly blending luxury, innovation, and fun.
The Icon brand design for Royal Caribbean emphasizes a modern, bold, and high-energy aesthetic that reflects the ship’s groundbreaking innovations. The color palette incorporates vibrant blues, deep ocean hues, and bright accent colors, evoking the excitement of adventure at sea. Typography choices are sleek, contemporary, and dynamic, ensuring a balance between elegance and approachability. The use of fluid, wave-like patterns and geometric structures throughout the branding mirrors both the movement of water and the ship’s architectural precision. High-energy motion graphics and fast-paced editing bring the brand to life in digital campaigns, reinforcing the theme of action and exhilaration. Every design element is crafted to reflect the Icon Fleet’s promise of a next-level vacation experience, seamlessly blending luxury, innovation, and fun.
The Icon brand design for Royal Caribbean emphasizes a modern, bold, and high-energy aesthetic that reflects the ship’s groundbreaking innovations. The color palette incorporates vibrant blues, deep ocean hues, and bright accent colors, evoking the excitement of adventure at sea. Typography choices are sleek, contemporary, and dynamic, ensuring a balance between elegance and approachability. The use of fluid, wave-like patterns and geometric structures throughout the branding mirrors both the movement of water and the ship’s architectural precision. High-energy motion graphics and fast-paced editing bring the brand to life in digital campaigns, reinforcing the theme of action and exhilaration. Every design element is crafted to reflect the Icon Fleet’s promise of a next-level vacation experience, seamlessly blending luxury, innovation, and fun.
The Campaigns
The Campaigns
The Campaigns
Royal Caribbean launched comprehensive marketing campaigns for both Icon of the Seas and the upcoming Star of the Seas. For Icon of the Seas, the campaign highlighted the ship's groundbreaking features, including the largest waterpark at sea and diverse dining options, positioning it as a revolutionary vacation experience. Similarly, the Star of the Seas campaign emphasizes innovative amenities and unique experiences, building anticipation for its debut. Royal Caribbean Press Center
Royal Caribbean launched comprehensive marketing campaigns for both Icon of the Seas and the upcoming Star of the Seas. For Icon of the Seas, the campaign highlighted the ship's groundbreaking features, including the largest waterpark at sea and diverse dining options, positioning it as a revolutionary vacation experience. Similarly, the Star of the Seas campaign emphasizes innovative amenities and unique experiences, building anticipation for its debut. Royal Caribbean Press Center
Royal Caribbean launched comprehensive marketing campaigns for both Icon of the Seas and the upcoming Star of the Seas. For Icon of the Seas, the campaign highlighted the ship's groundbreaking features, including the largest waterpark at sea and diverse dining options, positioning it as a revolutionary vacation experience. Similarly, the Star of the Seas campaign emphasizes innovative amenities and unique experiences, building anticipation for its debut. Royal Caribbean Press Center
The Results
The Results
The Results
The marketing campaign for Icon of the Seas yielded unprecedented results. Following its reveal in October 2022, Royal Caribbean experienced the single largest booking day and highest volume booking week in its history. This overwhelming consumer demand led the company to open new Icon of the Seas vacations three months ahead of schedule.
The marketing campaign for Icon of the Seas yielded unprecedented results. Following its reveal in October 2022, Royal Caribbean experienced the single largest booking day and highest volume booking week in its history. This overwhelming consumer demand led the company to open new Icon of the Seas vacations three months ahead of schedule.
The marketing campaign for Icon of the Seas yielded unprecedented results. Following its reveal in October 2022, Royal Caribbean experienced the single largest booking day and highest volume booking week in its history. This overwhelming consumer demand led the company to open new Icon of the Seas vacations three months ahead of schedule.
More Works More Works
03
//FAQ
Concerns
Frequently
Asked Questions
01
How does the Custom Video Marketing Package work?
02
How does the Non-Contract Video Package work?
03
What is TRMC’s production workflow?
04
How do you determine the best content strategy for a client?
05
How do you measure the success of video content?
06
What are the asset bundles?
03
//FAQ
Concerns
Frequently
Asked Questions
01
How does the Custom Video Marketing Package work?
02
How does the Non-Contract Video Package work?
03
What is TRMC’s production workflow?
04
How do you determine the best content strategy for a client?
05
How do you measure the success of video content?
06
What are the asset bundles?
03
//FAQ
Concerns
Frequently
Asked Questions
01
How does the Custom Video Marketing Package work?
02
How does the Non-Contract Video Package work?
03
What is TRMC’s production workflow?
04
How do you determine the best content strategy for a client?
05
How do you measure the success of video content?
06
What are the asset bundles?
//FAQ
Concerns
